PFI Manager

Paid For Inclusion® and Trusted Feeds are perhaps the fastest and most cost-effective way for a website to get significant results across a broad spectrum of search portals. MakeMeTop can provide full feed building and PFI management services to enable clients to get the maximum benefit from paid inclusion.

What is Paid For Inclusion?

Not to be confused with paid placement, paid inclusion gives a guarantee of being included within a search engine’s database, but does not guarantee any position in the listings for any specific phrase.

The main search engine using paid inclusion is Yahoo!.

Whilst pages or URLs are guaranteed inclusion, their ranking is based on standard ranking criteria. So, paid inclusion content needs to be skillfully optimised to ensure prominent rankings for the targeted search phrase which convert well for the client.

PFI Manager is designed to allow agencies to see how their client’s paid inclusion URLs are performing. Being able to see if pages are producing conversions to sale allows fine tuning of page content to make sure the page appears for converting phrases, allows the identification and removal of pages which aren't performing and also, pages which should be (if possible) transferred to natural listings where there is no Cost Per Click.

Whether you are managing tens or thousands of URL’s in paid inclusion, PFI manager enables you to extract the best value possible at the touch of a button.

Why do I need PFI Manager?

® Trusted Feeds overcome the problem of dynamic content driven websites that make it near-impossible for the website to get decent search engine rankings.

Search engine spiders prefer static content, so if you have a website that has flash images and heavy graphics, session IDs in the URL, a quote system such as availability checkers for flights, car hire etc, then you have a long road ahead of you.

Getting your webmasters to generate thousands of optimised pages can take weeks, and it would take many months before it got indexed by the search engines. Okay so you could go for PFI (Paid For Inclusion) but then you’ll be paying Fixed Annual costs.... PER PAGE!

For further information on how we could assist in submitting and managing paid inclusion programs for your clients - please call us today on +44 (0) 2885 549936 or contact us at pfi-manager@makemetop.co.uk