ROI Manager - Search Engine Reports and Reporting

The Search Engine reporting capabilities give detail on search engine referrals. The following are some of the reports available.

What is Covered by Search Engines Reporting

SE Words Events Report - This report collates statistics for both keywords and events from all search methods, both paid and non paid. Data included for analysis consists of the keyword/phrase, number of events and the sum event total*.
SE Events Report - This report collates statistics from both search systems and events from all search methods, both paid and non paid. Data included for analysis consists of the search engine the visit occurred from, the count number of events and the sum event total*.
SE Words Report - This report provides statistics for those keywords for which there were visits from all search methods (not just PPC) over a selected period of time. Data available for analysis includes, keyword, number of clicks, number of sales on visits from this word, sales total, average sales total, number of events, sum of events, average event cost and number of registrations by keyword. Filters can be applied by search engine so as statistics for words obtained from selected search methods will be displayed.

*Filters can be applied to only show statistics on selected events.