ROI Manager - Events

Events are tracked actions which can be set up by the client or agency on the site. These can include sales, registrations or other actions which may or may not generate revenue. There are two main reports available within the "Events" category. Each of these are described in more detail below.

What is Covered by Events Reporting

Events by All Referrers Report - This report shows statistics on events by referrals. Data included for analysis is type of event, number of events, event total and average event total. This report can be filtered to only show statistics on selected events.
Events by SE's Only Report - This report shows statistics for events on visits from searches. Data included for analysis includes, indexes, type of events, number of events and average event total. Filters can be applied to show only statistics on selected events, selected domain groups or on selected search engines.