ROI Manager - Keyword Reports

The Keywords Report Group contains detailed statistics on keywords which are being managed by the PPC/ROI Manager system.

What is included in the Keyword Reports

Inefficient Keywords Report - This report contains statistics on "ineffective" keywords, i.e. on keywords which have incurred costs but have not produced a profit. Data included for analysis includes the keyword, keyword expenses cost and number of visits by keyword. Filters can be applied to show analysis for any particular keyword.
Keywords Events Report - This report consolidates keywords and events statistics. Data included for analysis includes the keyword, count, number of events and total event value. Filters can be applied to show statistics on a particular event or by keyword category.
PPC Account Events Report - This report consolidates PPC accounts and events statistics. Analysis data includes the PPC account, total number of events and total revenue of events. *
PPC Acquisitions Report - This report shows the Order Acquisition Gap (OAG) and Order Acquisition Ratio (OAR) in relation to the PPC Accounts.
OAG is a marketing efficiency measure which represents the value of the mismatch between the visitors you are generating and the visitors you are converting.
OAR is another marketing efficiency measure, but instead of representing efficiency in currency, it uses a ratio. This report can be filtered to show statistics for keywords obtained from selected PPC Accounts.
PPC Keywords Report - This report shows keyword statistics managed in PPC accounts. Data includes keyword, number of clicks per keyword, keyword cost, average cost per click, average rank and keyword ROI value.
Sales values such as the number of sales from each keyword, the total sales amount and average sale amount are also shown, as is as well as the number of events for specified keywords, the average event cost and the number of registrations for a keyword. This report can be filtered to show only statistics for specific keyword categories or PPC Accounts.
PPC ROI Report - This report shows a measure of how well your campaigns are utilising the money being allocated to them. (ROI = Contribution per Order / Cost Per Order).
The Contribution per Order (CPO) is the incremental net cash your campaign has generated on the average order available, to pay salaries, rent and other fixed costs. This report allows for filtering to show only statistics for keywords obtained from selected PPC accounts.
PPC Visit Costs Report - This report shows the average amount spent to attract one visitor and the average sum spent to attract one visit through PPC.*

*The report can be filtered to show only statistics for a particular event.