SEM & SEO Training Courses

MakeMeTop provides a series of modular courses to instruct both the technically minded and the complete novice with no technical background in the field of search engine optimisation and search engine marketing. Training can last from 1 to 3 days - depending on the knowledge, the degree of training required and the skill level of the participants.

SEM Training Modules

Modules can last from 2 hours to half a day depending on the depth of knowledge required by the client. Modules available are:

SEO Basics
Search engine introduction. How to get listed using meta tags and the other core issues in ranking well. Goes through the differences between search engine crawlers and human-powered engines. Suitable for anyone interested in marketing on the Internet.

Designing a Site to be Search Engine Friendly
Discusses how to construct a web site that is both suitable for search facilities and appealing to the ordinary surfer.

Preparing a site for Search Engines
An in-depth look at how individual search facilities look at sites, what influences their rankings and how you should consider these factors when designing a site. Which search engine powers who and in what way.

Search engine submission
The different methods of submitting to directories and search engines. Discusses all the main search facilities and how they list sites. Covers the various methods of getting indexed including paid to spider engines, pay-per-click models and the paid-for-review directories.

Keyword research
Discusses the ways to ensure that you are targeting your site to the correct market by choosing the keywords which searchers are actually using to find sites like yours. Covers research tools and methods to determine the phrases to focus on.

Site design issues
Covers use of FrontPage, Dreamweaver, use of frames, Flash, dynamically generated sites, the use of .asp, .cgi and JavaScript and how this can radically affect the ability to get indexed. Discussion of ways around these problems and how they can be implemented without degrading site performance and design.

Search Engine Spamming
One engines 'relevant content' may be another engine's 'spam'. This module covers the latest rules which are common to all search engines which will result in a site ban on one or more engines if contravened.

International, UK and Regional Search Facilities
A look at the major International and European search facilities and how to submit to them. Covers language matters, which domains to use and covers the European country-specific engines. As more surfers are getting redirected from the .com engines to their regional database (including the UK) covers the issues involved to ensure you still appear in these search engines.

Advanced Optimisation Strategies
A comprehensive look at the benefits (and hazards) in using IP delivery, User Agent delivery or JavaScript redirects. The advantages of serving a static version of a site to a search engine and another to human which can be dynamically tailored to their country or preferences are many and this method is used by several major corporations including the search engines themselves. However it can be used as a tool to abuse and manipulate search engine results which could lead to heavy penalties. A look at why it is good for some organisations and not for others. This is the cutting edge of SEO technology where we discuss all methods that can be used - and if so, how they should be used.

Practical work
Using the information given, we have trainees divided up with each group designing one or more pages for a web-site using Key Phrases chosen by the group in keeping with the site theme. Using paid for rapid spidering we then have the site submitted. When the pages appear (within 48 hrs), group members can see how their keywords rank on major search engines and adjust their pages accordingly (in conjunction with our recommendations) until they reach the top positions. Allows attendees to get practical, hands-on experience quickly - often the best method of training.

Course Costs

Our course charges are usually £900/€1500 per day (plus travel, accommodation and other approved expenses). Courses can be planned on any day with 2 weeks notice. Course content can be selected by choosing any (or all) modules above, selecting the length of the course and highlighting the emphasis to be placed on each module.

Course notes are supplied to all attendees and the presentations are in PowerPoint. For further information, or to book a training session please contact us at training@makemetop.co.uk