SEO
Consultancy
At MakeMeTop, our SEO consulting services are designed to ensure that your clients' websites receive the best possible prominence
while using the most cost effective methods to achieve an optimum return on investment.
MakeMeTop can help your team pinpoint the factors that are affecting a website's prominence on the internet and put forward comprehensive strategies to overcome design issues which are resulting in poor indexability.
We can manage the implementation of strategies on your behalf or, particularly with pure optimisation issues, we can provide individually tailored training packages to equip your own designers with the necessary expertise and understanding to perform the modifications in-house.
What SEO Consultancy Covers:
- Paid placement (PPC) where there is bidding in a continuous on-line auction via search providers such as Overture, Google, FindWhat and Espotting for prominent positions in the "sponsored" or "featured" listings sections
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Paid inclusion (PFI) where payment is made to have pages or sites included and the content re-reviewed rapidly by individual search engines without any inherent ranking advantage
- Free inclusion where search engines may (or may not) opt to include the client information, primarily based on content.
Site Optimisation for Natural Listings Both paid and free inclusion may depend on the pages of a website being specifically designed in a way which assists search engines in identifying the content of the page and the relevance of that page to a surfers search request, and this is the process which is known as Search Engine Optimization.
- Search Engine Dynamics The methodology used by search engines to list web pages can (and does) change frequently. A good search engine marketing campaign must take these changes (and the possibility of new alliances) into consideration. MakeMeTop can advise and update you of potential developments and how to ensure that clients retain prominent visibility, regardless of changes through our use of the various SEM tools we have available.
- Keyword Research: People search using the words or phrases they think will produce search results appropriate to the information they need. Keyword research is the method by which a search engine marketing campaign defines not only the words that may be relevant to your site, but also the ones that are clearly the most relevant to your site and have the best chance of producing a sale or enquiry. In addition, different regions and different search engines may have different demographics and we can provide you with the knowledge to make every phrase count.
For further information on our consultancy services call us on +44 (0) 2885 549936 or contact us at seo-consultancy@makemetop.co.uk
